︎BRAND/COLLATERAL/CARDS.
RUUM.
SIMILAR TO “WEWORK” - RUUM IS A SPACE WHERE HAIR DRESSERS, STYLISTS, BEAUTY SALONS AND GENERAL FASHION RELATED BUSINESSES CAN ALL BE IN ONE CENTRAL SPACE - ALL SUPPORTED BY A GLOBAL BRAND POSITION, FRANCHISE-LIKE MARKETING AND COMMUNITY BASED EXPERIENCE.
This series is exploratory work for our friends at NIU - thanks for the opportunity!
Several directions were examined, and here we have just three. Number 1 leans towards the “fashion” side, Number 2 has a European flavor, and Number 3 is a bit tech, and graphically showcases the “spaces”. All underscored by the “LIFE, Styled” positioning tagline. (which applies to both the space and the renter.)
For the space - A location to style.
For the renter (and their clients) - A life of style and fashion.
(ruum # 1)
![]()
![](https://freight.cargo.site/t/original/i/a26359e815d350c05949bcf673e27329f8de8e39de24fe68b735df01f5b6bdc1/ruum_logo_12_2500w.jpg)
![](https://freight.cargo.site/t/original/i/1d687eb76a5febbf9fcf4d84fb182c4318b8839423097aadd25acfdb5e570a29/ruum-pair_1a_2500w.jpg)
![](https://freight.cargo.site/t/original/i/5224f48ad002756dddaa49934dbd7d7310c969a7c1c36fcab54b42e47ca33770/ruum-pair_1c_2500ww.jpg)
![](https://freight.cargo.site/t/original/i/93d893a29d4b4e0bd3ad18a33a7ef41c85a6fb32add35afe9948ac36a3e7f0ba/ruum-pair_1b_2500w.jpg)
![](https://freight.cargo.site/t/original/i/0e298cda0bb160a08600d8075c85c34280f1bf6d9968a4df22573007358912f9/3D_ruum-12_white-card_2500w.jpg)
![](https://freight.cargo.site/t/original/i/1b7c3edcb263f656e3561e7e7709e854b18e6f6bbd11ef8560894e990934c977/3D_ruum-12_cards_2000w.jpg)
![](https://freight.cargo.site/t/original/i/f84b361f74c14671afe28bc1803121645ad45826f3f7856d7418aaa92a5819fc/3D_ruum-12_macbook_1920w.jpg)
(ruum #2)
![](https://freight.cargo.site/t/original/i/06a2d080a1c95db80ae340afbaf50c320cf785325d7f78d866a8c944065735fb/ruum_logo_5_2500w.jpg)
![](https://freight.cargo.site/t/original/i/7994d0ef4ce958fe1bac588c3c691c401863bff950785de99454bfd428914869/ruum-5_1.jpg)
![](https://freight.cargo.site/t/original/i/948a360af61a62c6a94f19dad7628f5cd7b7ecb699201ca1c93f09feaf29e5d0/ruum-5_2.jpg)
![](https://freight.cargo.site/t/original/i/d583453ac341110f7dbab7862dd3d12e80cb797f055aaddd78bc9b8aad4b698b/ruum-5_3.jpg)
![](https://freight.cargo.site/t/original/i/213edf9aebee12a78faa4bbd75b34b7ffb86dd6e6f592bd03717f8cb2ce2c4b7/ruum-5_4.jpg)
![](https://freight.cargo.site/t/original/i/eb39e5a1093b8e05a0a87854a0f3f475c6332a0647e461b0d5109f34e8e00e09/ruum-5_5.jpg)
![](https://freight.cargo.site/t/original/i/9dd5748b489fb6b4b7ba4666aeec31ec44f4672b0af4b3ecb977be94de34e2c1/ruum-5_6.jpg)
![](https://freight.cargo.site/t/original/i/cc8dc64d66c5d57bec2815c3ca308c487d72e7ed6401954bc11cc44a49b55d8f/ruum-5_7.jpg)
![](https://freight.cargo.site/t/original/i/ecd7f3c3214fd3b78d0e7055e480c210e7492bbf582bdc6412a2eae852887279/ruum-5_tile-poster.jpg)
![](https://freight.cargo.site/t/original/i/d34c49c5011cb676196ae9ef8fbc4945132f6d39ea93cd79d7e340f609a1a993/3D_ruum-5_ipad-iphone_2500w.jpg)
(ruum #3)
![](https://freight.cargo.site/t/original/i/0f65b7ecfe22e48d9baf3190786f9a1202f2d4f4a8fede7b84902f4e1885fe90/ruum_13_2500w.jpg)
![](https://freight.cargo.site/t/original/i/7a9c53c2cbc082bb3f351657cc975b24a0104f7df42c96cf98baed4977104341/ruum-13_panel-1_2500w.jpg)
![](https://freight.cargo.site/t/original/i/64b4cf56c62bfcb226fe19750e2294f9c77e772e19116ff8a094217726bab5e8/ruum-13_panel-2_2500w.jpg)
![](https://freight.cargo.site/t/original/i/b686aa291d9f5eb93f1df48f63927ac5933dded28701ea3d97414061c55b41a4/3D_ruum-13_kyoto_banner_2500w.jpg)
![](https://freight.cargo.site/t/original/i/06505e61cbc7cbbe2273899424d28a263dde10b724fccd0f764fee04fa3ccd79/3D_ruum-13_card-slipcace_5400W.jpg)
![](https://freight.cargo.site/t/original/i/bfe33fa1e1e583ec2337141d24034baf46fd86963461b6bac025b52b82836e5d/3D_ruum-13_iPad_5400w.jpg)