SIMILAR TO “WEWORK” - RUUM IS A SPACE WHERE HAIR DRESSERS, STYLISTS, BEAUTY SALONS AND GENERAL FASHION RELATED BUSINESSES CAN ALL BE IN ONE CENTRAL SPACE - ALL SUPPORTED BY A GLOBAL BRAND POSITION, FRANCHISE-LIKE MARKETING AND COMMUNITY BASED EXPERIENCE.
This series is exploratory work for our friends at NIU - thanks for the opportunity!
Several directions were examined, and here we have just three. Number 1 leans towards the “fashion” side, Number 2 has a European flavor, and Number 3 is a bit tech, and graphically showcases the “spaces”. All underscored by the “LIFE, Styled” positioning tagline. (which applies to both the space and the renter.)
For the space - A location to style.
For the renter (and their clients) - A life of style and fashion.
(ruum # 1)