︎BOOK/LOGO.
SRAM 25th.
THIS BOOK ARCHIVES THE FIRST 25 YEARS OF THE SRAM COMPANY LOCATED IN CHICAGO.
The SRAM 25th Anniversary book documents the struggles, pitfalls and successes of a company that now enjoys a leadership role in the sport of bicycling. Their current lineup includes brands such as RockShox, Avid, Truvativ, Zipp and Quarq. (special thanks to Joaquim Massana Esteve and Zoran Lucic)