︎BRAND/PACKAGING.
NoBrand.
LOGO PRESENTATION FOR E-MART’S “NO BRAND” HOUSE BRAND.
Several marks were proposed, but this one is the most honest and truest rendition of the “no brand” positioning concept and tagline. It is the one that clearly underscores E-Marts’s belief in the lack of importance of a “logo” and the true focus on the customer and a quality product.
