2023 REIGNS IN THE 120TH ANNIVERSARY OF THE HARLEY-DAVIDSON MOTORCYCLE COMPANY. AND TO CELEBRATE, WE DEVELOPED A FULL FAMILY OF CUSTOM FONTS FOR THE BRAND, FOUNDED IN 1903, OUT OF A SMALL SHED IN MILWAUKEE, WISCONSIN.
The three Davidson brothers and William Harley’s fascination with self-powered vehicles led them to the railroad yards, the machine shops, and the foundries of industrial Milwaukee. Barely in their twenties, they created the mechanical ancestor of today’s Harlev-Davidson motorcycle. We began with a family of two san serif, two compressed and two serif, each with a regular and bold member.