︎BRANDING/COLLATERAL.
Factor.
FACTOR IS A DATA RESOURCE FOR GAMING, DEBUTING WITH STATS AND WIN-PREDICTION FOR LEAGUE OF LEGENDS.
This mark, created via a collaboration with Banner, borrows from the “Facor Tree” theory - which is a diagram used to determine the prime factors of a natural number greater than one (as in the below example for the number 18), visualizing and representing the shifting balance of data and informaton.
