︎BRANDING/COLLATERAL.
Factor.
FACTOR IS A DATA RESOURCE FOR GAMING, DEBUTING WITH STATS AND WIN-PREDICTION FOR LEAGUE OF LEGENDS.
This mark, created via a collaboration with Banner, borrows from the “Facor Tree” theory - which is a diagram used to determine the prime factors of a natural number greater than one (as in the below example for the number 18), visualizing and representing the shifting balance of data and informaton.
![](https://freight.cargo.site/t/original/i/41b5fb0cb5323d8a3ed095c4a59651024253a698d94eb22ed7be57b57a27fefa/factor-tree_2000x1500.jpg)
![](https://freight.cargo.site/t/original/i/d6923090194f6ce5ef074d69d6e844f6417ac9f92b715082c1773ccb9f0d5ec1/factor_f_icon_1_2000w.gif)
![](https://freight.cargo.site/t/original/i/51a718094617631ddd67cd3678027837b52dd5945a03d3ce977fe202d72d2c23/factor_iconset_1_2500w.jpg)
![](https://freight.cargo.site/t/original/i/c293605e4287370d67f5bdea68de4eb1094cf77e95bebb8678aee52c4e7634dc/3D_factor_1_flag_2000w.jpg)
![](https://freight.cargo.site/t/original/i/d5ece66122ccd3904ea359029bda2c8cbee624ebe43750303b442d8afa61a213/3D_factor_iphone-ipad_2500w.jpg)
![](https://freight.cargo.site/t/original/i/b8cfffcbc2591cf824d05eda6a5be12f682b74bbe6c3a516dd810ce041f3e21b/stage.jpg)