︎BRAND/HANDTAGS.
Express Jeans.
EXPRESS JEANS COMMISSIONED SIX DESIGN FIRMS TO DESIGN HANG TAGS FOR THEIR JEANS COLLECTION. SEGURA WAS ASSIGNED THE "DANGEROUSLY BOLD" LINE.
All of our solutions for the tags double as a "keepsakes" that could later be used as fun and functional objects. Hangtag deliveries included 1) A die-cut template that could be used to sketch your own “dangeroulsy bold” scenario. 2) A stitched fabric pouch with a button hook that could be used to store your device. 3) A wallet made of felt sweded in the center with silkscreened platic on both sides. 4) A sheet of thin silkscreened plexiglass showing nature scenes featurin animals in the wild in the form of iron-on patches. 5) A fold-out carrier with several buttons that could be applied to your jean jacket, etc. 6) A die-cut sheet of cork attached with a metal pin that could be assembled in into a toy granade. 7) A set of designed band-aids in a clear palstic tube.
