CORBIS CROP SERIES CATALOG. THIS ONE IS CROP-1. CORBIS HAD MANY YEARS OF BAD HABITS UNDER THEIR BELT. THEIR PERCEPTION IN THE MARKETPLACE FROM A “CREATIVE’S” PERSPECTIVE WAS DISMAL. OUR CHALLENGE WAS TO CHANGE THAT.
Not an easy task when you are speaking to (what I believe is) a very sophisticated target. One who is most aware of all visual qualities in most categories. From design to architecture to furniture to automobile to fashion and so on.
We wanted to create materials that would not only tackle our competition, but also compete with the everyday onslaught of sensory input we get all day. There is very little room to “carve” out a place in our “experience”. We all remember the best “car”, the best “movie” the best “computer” the best “experience”. And, we wanted to be in that league.