Chicago Graphic
Design Club


“Show Who You Are”
A vintual talk with Carlos Segura on April 21st, 2022.

CGDC is excited to welcome designer and icon Carlos Segura for a special conversation. If you missed it live, you can watch it below.

Carlos says:
What shaped me shapes what I do for others, and in this talk I will present several brief branding case histories that develop the intelligent conceptual story, meaning and value of each client. Most companies end up gaining the personality of their sector instead of the personality of their brand – this is what I try to correct in each assignment.

What you can expect to learn:
  • Communication that doesn’t take a chance doesn’t stand a chance.
  • Don’t go into the “NO” room
  • Look at everything from many different angles and soon you’ll have an angle of your own.


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