︎BOOK.
Automotive Jungle.
A BOOK DOCUMENTING THE AUTOMOTIVE INDUSTRY’S USE OF ANIMALS IN THEIR BRANDING - REVEALING AN INTERESTING DYNAMIC OF HOW THEY TRY TO CAPTURE THE EMOTION, BEHAVIOR, PERSONALITY AND STYLE OF THE NATURAL WORLD.
This book began as a simple and short post on the Cartype website. I Have been going to car shows and mining for content for many, many years, and almost every time, I see something I have never seen before.
The amount of company brands, advertising, promotions, and other collateral materials that are framed around an animal is just simply mind-boggling. Once I decided to make this book, I unearthed so many examples, I quickly realized it would be impossible to include every single one. Many of the features are quite obvious, but many are simply unknown and long gone. The task of finding these images has been a multiple year exercise.
These creations and design applications are part of what makes the automotive industry so interesting. While each and every one of these has an incredible purpose and history, it is also not possible to outline every single story in detail. So, this is really a “coffee table book gallery” that is offered as a special experience to see what we can create, build and manufacture. Thanks to the Automotive Jungle.
