︎BRAND/POSITIONING/CARDS/TERMS.
Segura. I Am.
CLEAR, SIMPLE, TRUE AND HONEST.
Our “I Am” project attempts to not only represent our dedication to exquisite work, but does so in (what we hope) is a tongue-in-cheek, humorous but truthful way. Our honest, clear and up-front message is even reflected in our “terms” document shown below.
Nothing in this series is intended to be confrontational, and we believe these are common feelings of each and everyone of us who work in the creative industry.