Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991 he founded Segura Inc. to pursue design more creatively with the goal of blending as much "fine art" into "commercial art" as he could.
Segura Inc was the beginning of a series of commercial ventures that expanded Carlos Segura's creative efforts. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. T26 fonts are now distributed throughout the world.
Sun Segura, Managing Director. With years of experience in Interior Design and Real Estate, Sun is the foundation for managing the endless details of varied design projects while keeping the larger goals in focus. Working side-by-side with Carlos for almost 25 years, she has managed countless projects for a wide variety of clients with her easy-going, yet direct and assured personality. Her ability to understand the client's desires and objectives has helped to make each project unique in its design and successful in its results.
Segura Inc. and T26 have received numerous awards (many listed here) from organizations around the world, including the Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. Segura's work has been shown in many journals including Graphis, Print magazine, HOW, and publications by PIE Books, North Light Books, Duncan Baird Publishing, F&W Publications, Rockport Publishers, Die Gestalten Verlag Publishing and others and our work has been shown in exhibits from the Denver Art Museum to Tokyo Japan. Just a handful are showcased below."Crop" for Corbis. Both the Grand Prix and the Best of the Best were awarded, the first time ever to a US design firm.
In 2004, Segura was named 1 of the 21st Century's 100 best designers. See pages 512 through 517 of Graphic Design For The 21st Century 100 of the World's Best Graphic Designers. 2003 annual. Taschen Publishers. 4 projects published.
Life In Perpetual Beta also filmed a short profile of Carlos during the third Seed conference in Chicago in June of 2008.
Nitrocorpz features Segura's love of the group Muslimgauze.
We are located at 1110 North Milwaukee Avenue, Chicago, Illinois 60642 USA.
Graphic design, print advertising, logos, catalogs, annual reports, brochures, corporate identities, posters and new media are not the only things we do, but they are some of the things we do best. Whatever the medium, we create marketing messages that people notice and respond to, with a distinctive sense of style and simplicity that stands the test of time.
Founder and principal Carlos Segura, an award-winning designer whose work is well-respected in the local, national and international design communities, brings over two decade of advertising experience with him, being a successful art director for many of the advertising giants such as Young & Rubicam, Ketchum, HCM Marsteller, Bayer Bess Vanderwacker, FCB and BBDO, prior to establishing Segura Inc. in 1991. Despite our size, we are now considered to be one of the top design firms in the nation.
One of our strengths is our ability to give clients the kind of attention they need and deserve. We also believe in building long-term partnerships rather than doing single, quick-turnaround projects.
Here is a short but interesting bit about our Segura logo.