[07.19.10]
Segura
1110 N Milwaukee Ave
Chicago, IL 60642
773.862.5667
info@segura-inc.com
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Red Dot WinnerIn December of 2004, Segura was honored with Europe's Red Dot Award for the ongoing series called "Crop" for Corbis. Both the Grand Prix and the Best of the Best were awarded, the first time ever to a US design firm.
Partners
Cartype
A comprehensive study and collection of reviews and typographical applications of emblems, car company logos and car logos with images, comments, links, car company information and general interest.
Biketype
A website featuring a comprehensive collection of emblems, bike company histories, logos, typographical & graphical reviews, design features and just about anything that is bike related.
T26
T26 Digital Type Foundry was established by Carlos Segura in 1994 to promote the development, promotion, and distribution of independent type design. Since then, T26 has become the largest independent source for new and innovative fonts offering a library of over 2000 individual styles comprised of over 600 families. With award winning promotional designs by its parent company Segura Inc., T26 has maintained its relevance with a dedication to the broader integration of typography with graphic design, fine art, and popular visual culture.
5inch
Finally, pre-designed, silk-screened blank CDRs, DVDs and trigger cases as unique as the data put on them.
For you recording artists, use 5inch discs as demos of your most recent audio excursions. Designers, artists and photographers use our discs to showcase their portfolios.
Our discs are also ideal for your MP3s, video and multimedia presentations, photo albums, file transfers and data backup.
Each disc is printed in a limited run. (think of it as... "we did to blank discs what Swatch(R) did to watches"). Once the design is gone, it is gone. New designs are printed and posted on a regular basis. We also carry solid color and even "clear" CDRs, DVDRs trigger cases in a variety of styles and colors, disc hubs, various storage items and t-shirts.
Mototype
A comprehensive study and collection of reviews and typographical applications of emblems, motorcycle company logos and motorcycle logos with images, comments, links, motorcycle company information and general interest.
Streets Of Sadness
Many of us are affected by the current financial situation, and for some of us, the first time we’ve had to think about making ends meet. The Streets Of Sadness effort attempts to shed light on those who’ve had it bad for a long time. The signs displayed here tell a heartbreaking story of each individual’s life, all encapsulated into a cheap little cardboard message.
Sadsight
An easy place to vent.
Recently Added Projects
Random Portfolio Showcase
Corbis : Marvel brochure #2
This brochure is second of an ongoing series promoting Corbis' aquisition of the Marvel comic book illustration collection.
Cartype : Website
Cartype is a comprehensive study and collection of reviews and typographical applications of emblems, car company logos and car logos with images, comments, links, car company information and general interest.
American Eagle : All-Access Pass
This America Eagle project was to create a new creative and fun way to represent their membership program. The All-Access card (with a personal UPCcode) identifies the customer and tracks their sales and applies discounts. These concepts vary from traditional to three dimensional to technology. Some move it into the accessorizing category, were the items become part of your "outfit".
T26 Digital Type Foundry : 10th Anniversary poster
Front of the T26 10th Anniversary poster, celebrating the foundry's birth in September of 1994.
Corbis : Itch logo.
The Itch identity is part of an ongoing series of catalogs from Corbis created to announce and celebrate the joining of the Zefa collection of images with Corbis.
T26 Digital Type Foundry : D-Set newspaper
The "D-Set" newspaper was part of a two year direct mail campaign produced by T26 were a monthly tabloid promoting specific collections, styles or packages were featured from their font collection.
Jive Council : CD Boxset
CD boxset of four live recordings for Jive Council, a Chicago based jazz fusion band produced by Thickface Records.
Jack Daniels : Custom fonts
A custom series of fonts via Arnold for Jack Daniel's, showcasing the labels' typography.
And1 : Roundball font
And1 approached us to design an exclusive typeface based on their logotype for use in their web and print designs. Created from scratch and working from just three letters and a number, we (thru our partner T26) designed RoundBall Regular and Bold.
Performance Bikes : Logo
Logo concepts for Performance Bike.
Infinity : Q ad campaign
Infinity Q ad campaign via Chiat Day. Type direction, Illustrations and layout.
T26 Digital Type Foundry : Font catalog #25
Font catalog #25 is one of countless catalogs produced by the T26 Digital Type Foundry for inclusion in their limited edition Font Kits for the purpose of promoting the latest offering of fonts, dingbats, EPS sets and artwork.
Q101 : Jamboree 99 comic books
Comic books for Q101 radio's annual "Jamboree" concert series in Chicago. This year's theme was "comics". A comic book was made for each of the 11 bands.
RockShox : Logo
RockShox logo "update", giving it a more modern feel while keeping it recognizable and making it less "retro" looking.
5inch : Poster #1
The first 5inch poster featuring the company's initial disc collection.
DC Comics : Filth comic books
Filth is a comic book limited-edition series released thru DC Comics by Grant Morrison, Chris Weston and Gary Erskine. A variety of covers were explorations were designed, as well as the initial first years' launch with collector slipcases.
Q101 : Twisted-7 movies
Part of the "Twisted-7" concert campaign for Q101 Radio in Chicago. Shown are concert movies for each band, and the main show opener. (from top to bottom) are movies for: Cypress Hill, Deftones, Everlast, Incubus, Live, Orgy, Papa Roach and the main show opener.
T26 Digital Type Foundry : Aprons
As a promotional giveaway, T26 produced a limited amount of aprons for give aways at presentations and conferences, as well as for sale online.
Gigmania : Logo
Gigmania is a national online concert listings portal.
MCA : Logo
Logo for MCA Records (Music Corporation of America).
Express : Jeans tags
Express Jeans commissioned Segura Inc (among others) to design hang tags for their "Dangerously Bold" jeans line. All of our solutions for the tags double as a "keepsakes" that could be used as fun and functional objects.
Graphic Design Solutions. 07-29-10. Five of Segura Inc's projects have been included in this Instructor's Edition of Graphic Design Solutions by Robin Landa, and published by Wadsworth. They include branding for Plungees and Lightflow, to event design of the Q101 Slime Ball concert series, to CDs for both Lesley Pencer titled Authentic Flavors, as well as Willie Nelson's "Teatro" release. Read More »
Typo Berlin 2010. 05-20-10. Carlos Segura will speak at TYPO 2010, May 20-22, 2010 along with some 50 designers and creatives that will show how easy success can be if you trust in your passion. Read More »
Segura at Flashpoint. 05-10-10. Carlos Segura will present on May 10, 2010 at Chicago's Tribeca Flashpoint Academy in Scott Smith's "The Elastic Mind" advertising and creativity event, and is one of 12 guest speakers in the series. Read More »
Design in the Moment. 05-06-10. Carlos Segura will be interviewed in the Design In The Moment, podcast hosted by Jim Jacoby and Jim Cohen on May 6th, 2010. Read More »
Segura joins Designers Studio. 04-05-10. Segura, along with Quim Massana (Known as Segura-Massana) have been invited to join the team at Designers Studio in London, who specialize in producing work for the theatre (plays, musicals, and opera), the music industry, film and television. Read More »
Life In Perpetual Beta. 04-01-10. After 18 months of filming discussions with the most creative, successful people, Life In Perpetual Beta, is a documentary produced and directed by Melissa Pierce, is near completion. Showcasing the thoughts, views and opinions of (in order of appearance) Chris Saad, Jeffrey Zeldman, Baratunde Thurston, Juliette Powell, Seth Godin, Biz Stone, Brian Solis, Liz Danzico, Xuanlan Nguygen, Carin Goldberg, Lorem Feldman, Jeff Pulver, Gary Vaynerchuk, Liz Strauss, Jim Coudal, Jake Nickell, Jeffrey Kalmikoff, Jason Fried, Tatiana DeMaria, Nova Spivack, Carlos Segura, Kevin Lyman and Dan Pink.
Life in Perpetual Beta is a documentary film about the ways in which technology has/is/will change the ways in which we think about ourselves as individuals and a society. It is exploring the cultural shift that technology creates as it enables people to live less planned and more passionate lives. Read More »
Parallels Audio Visual. 03-18-10. Carlos Segura will join Carlos Pérez of Elastic People, Paul Forat, VP A&R Sony Music, Photographer Mateo Garcia, and Ed Agudelo, account director at Universal Music as part of the panel discussion at AIGA Miami's Parallels Audio Visual on Thursday, March 18, 2010 in Miami's Design District. Read More »
Segura in Versus. 03-01-10. Segura is showcased in the 8th issue of Indonesia's Versus Magazine focusing on client relations. Read More »
Segura at Fresno. 02-08-10. Carlos Segura will make a presentation at The Fresno State Graphic Design Club's Lecture Series at Fresno State on February 18th, 2010 at 6pm. RSVP on Facebook. Read More »
Humble Pied. 12-01-09. Another great project by Mig Reyes includes Carlos Segura's "single tip" on Humble Pied. Read More »
uKre8 Advice. 11-23-09. A few thoughts on how to be happy from George, of the VS Project, who is the main contributor to the uKre8 the VS project website. Carlos throws in a few thoughts in the fifth of 16 posts. Read More »
Form Book & Promotion. 11-10-09. Sandu Publishing's Form "Book & Promotion" book showcases the very special and limited Rock Shox product catalog for SRAM. Read More »
Design Chat with Segura. 09-01-09. Join Ryan McGovern at 8PM (Central Time) on Wednesday September 9th for a live video chat with Carlos Segura on DesignChat. The chat takes place at Mashable. Read More »
Harper's Bazzaar Korea. 07-27-09. Harper's Bazzaar Korea "Designer's Room" segment features Segura Inc, among others in the July 2009 issue. Read More »
AIGA Boston's 51 Posters. 06-12-09. In celebration of AIGA Boston's 25th Anniversary as a chapter, a limited edition of 350 commemorative books 51 Posters showcases 25 years of AIGA Boston's history through a treasury of the chapter's even posters (of which Segura's 1998 lecture is featured). Read More »
Racetracks. 04-01-09. Carlos Segura and Chris Manfre of Metaphors In Motion have created a font of 111 racetracks from around the work and available from the T26 Digital Type Foundry.
Read More »
Grafica Del Caribe. 03-08-09. Carlos Segura will be the keynote speaker at Grafica Del Caribe at the Centro De Convenciones in Puerto Rico, March 13-14, 2009. Read More »
Jason Wears My Shirt. 03-07-09. Twenty six year old Jason Sadler's "I Wear Your Shirt" project is brilliant, simple and fun. He's selling the upper-half of his wardrobe (shirts), every day of the year at face value, so January 1 is $1 and December 31 is $365. All 365 days without exception! Naturally we wanted to be a part of it so we (Cartype) bought Saturday, March 7th, 2009. Read More »
Tokyo TDC awards Cartype. 02-13-09. The Tokyo Type Directors Club's 2009 Annual Awards competition has recognized Cartype out of 3,316 entries from all around the world. Read More »
New (old) Segura logo.. 02-01-09. A very short history of our new (old) Segura logo. Read More »
Big Book of Brochures. 01-01-09. While the Crop series of brochures for Corbis and the very limited edition catalog for Rockshox are both a few years old, they continue to garnish recognition in our industry and are both featured in this comprehensive book published by Collins Design. Read More »
Seen & Noted
Blog
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Also featured this month is SketchType - Volume 2, by The Organic Type, which includes 20 original hand-drawn type sets in 60 files (300 dpi, transparent grayscale, Photoshop PSD format). It makes it easy to incorporate the texture of hand-drawn lettering into any project without ever picking up a pencil.
Additionally, Stalker is a collection of 52 illustrations by Katey Rafanello and they are just hilarious.
[06.30.10]
[06.25.10]
